Get to know me
About Me
Who the Hell Am I?
I’ve spent 25 years growing businesses - my own and other people’s. I want to use everything I’ve learned along the way to help others. I’ve co-authored a book, and I host a podcast that dives into the messy reality of entrepreneurship. Oh, and I was named one of The Telegraph & NatWest’s 100 Female Entrepreneurs to Watch. All of that means I don’t just know the theory - I’ve lived the highs and lows, and I can call out the real sh*t that makes or breaks a business.
You're not the only one who feels like this, there are so many makers, coders, and doers that love being hands on building, but hate all the other sides of business - particularly marketing! 🤢
Why I Built This
Here’s the truth: I love building things too. But I’ve learned the hard way that a clever idea means nothing if nobody buys it. Over the years I’ve watched too many brilliant products die because their creators avoided the sweaty, awkward “businessy” bits like sales, marketing, and finance. It’s painful - and it’s avoidable.
My services over the years, built a strong foundation of my practical knowledge
Number of individuals currently trust and rely on my therapeutic support
I’m deeply commitment to exploring and sharing psychological knowledge
I love my audience and share valuable psychological insights regularly
What You’ll Get Here
No jargon. No BS. Just honest stories, painful truths, and practical advice you can actually use. This is the place where we cut through the crap and talk about how to stop building sh*t no one wants - and start creating businesses people pay for.